Upselling and Cross-Selling

By Martin Timbers ‘Upselling’ can come across as a bit of a dirty word particularly in retail. It conjures up images of sales people trying to make you part ways with your cash by trying to get you to add more and more worthless items onto your order. However, when done right, upselling can actually help to increase your customer satisfaction levels. First of all, you need to appreciate the distinction between these two terms.…

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